100 Ideas that Changed Graphic Design Paperback Author: Visit Amazon's Steven Heller Page | Language: English | ISBN:
1856697940 | Format: PDF, EPUB
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Review
"...a feast for the eyes...As a survey of the many changes in graphic design and the dialogs between competing schools of thought, 100 Ideas is an entertaining, often insightful read." ~ Geoff Hart, STC Technical Communication Journal
FROM COOL HUNTING: "The scope is broad but intelligently refined, connecting all aspects of graphic design, from the age-old technique of text ornamentation to the relatively nascent appearance of pixelated images and digital type."
About the Author
Steven Heller is the co-chair of the MFA Designer as Author program and co-founder of the MFA in Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 120 books on design and popular culture. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. Véronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection. A frequent contributor to Graphis and Metropolis magazines, she lives in Paris.
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- Series: 100 Ideas That Changed
- Paperback: 216 pages
- Publisher: Laurence King Publishing; 3.3.2012 edition (April 18, 2012)
- Language: English
- ISBN-10: 1856697940
- ISBN-13: 978-1856697941
- Product Dimensions: 10.6 x 8.3 x 0.8 inches
- Shipping Weight: 2 pounds (View shipping rates and policies)
I wish that the book _100 Ideas That Changed Graphic Design_ (Lawrence King Publishing) had been bigger. That's a compliment, of course. The book is large format, with colored reproductions on almost every page, but still the text mentions a lot more examples than it includes. I found it handy to have my computer for consultation, so that when the authors mentioned, but did not illustrate, as an example of sequential narrative in pictures, "Trajan's Column (113 CE) in Rome, which is also the wellspring of Roman typography, telling the tale of the emperor Trajan through inscribed pictographs and words," I could easily see what they were talking about. Ditto for "the true forerunner of the modern sequence," a Suprematist book for children from 1922. There are two dandy included illustrations, though, one showing a Dubonnet ad, depicting a man drinking a glass of the aperitif and becoming sequentially more fulfilled thereby, and Milton Glaser's lighthearted take on Mozart silhouettes, _Mozart Sneezes_. The topic of sequential narratives is "Idea No. 58" of the hundred presented here, each of them on two pages, with brief, intelligent, and useful text to explain the idea and the two or three pictures that accompany it.
A reader realizes that the authors probably agonized over what to mention, to illustrate, and to leave out. They probably didn't want to stop at 100 ideas, and many of the ideas, like No. 58, could have their own books, not just two pages. I bet the authors, too, wanted their book to be bigger. We are in good hands; Steven Heller was an art director at the _New York Times_ for over three decades and Véronique Vienne has been the art director of various magazines.
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