Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) [Kindle Edition] Author: Dave Kerpen | Language: English | ISBN:
B00511ONPG | Format: PDF, EPUB
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook Epub Download
Download Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook Epub Download for everyone book 4shared, mediafire, hotfile, and mirror link The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. A friend‘s recommendation is more powerful than any advertisement. In the world of Facebook,Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. Andmost important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen‘s insights and clear, how-to instructions on building brand popularity by trulyengaging with customers on Facebook, Twitter, and the many othersocial media platforms are nothing short of brilliant.“ Jim McCann, “Alas, common sense is not so common. Dave takes you on a (sadly, much needed)guided tour of how to be human in a digital world.“ Seth Godin, author of Poke the Box “ Likeable Social Media cuts through the marketing jargon and technical detail to give youwhat you really need to make sense of this rapidly changing world of digital marketing andcommunications. Being human—being likeable—will get you far.“ Scott Monty, Global Digital Communications, Ford Motor Company Books with free ebook downloads available Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) [Kindle Edition] Epub Download
- File Size: 3340 KB
- Print Length: 272 pages
- Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
- Publisher: McGraw-Hill; 1 edition (May 17, 2011)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00511ONPG
- Text-to-Speech: Enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #45,954 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #7
in Books > Computers & Technology > Business & Management > Social Media for Business - #12
in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Marketing - #22
in Books > Business & Money > Small Business & Entrepreneurship > Marketing
- #7
in Books > Computers & Technology > Business & Management > Social Media for Business - #12
in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Marketing - #22
in Books > Business & Money > Small Business & Entrepreneurship > Marketing
I don't understand how there are so many good reviews. There is absolutely NO new knowledge in here that 85% of the population does not know already. They don't have any useful strategies listed in here. Their "Call to Actions" are sad and generally lacking. They're too vague! They're basically like "Find out what your customer likes, then cater to them"… Well, DUH.
Also, I feel like the whole book was a giant advertisement for their own company and all the companies that have hired them. They keep saying "We know what we are doing and we are so good at it" yet if you check their company's Facebook page there is NO ENGAGEMENT! Throughout the whole book they keep telling you to engage your fans and yet they can't even do it for their own company?
Also - they say you should respond to customers as fast as you can, or else they feel ignored. So I messaged (through Facebook) my disappointment in their book roughly 24 hours ago and still haven't received a response. Seems like they don't follow their own advice!
A bunch of fluff. Honestly wasted 2 hours of my life reading this, and kept waiting for it to get better, but it never did.
Screw the money, SAVE YOUR TIME and pass this one!
By SherryS
I imagine he was paid by Facebook, because he was just so overly enthusiastic about it. The book is short but still needed to fill up space so it says the same thing in different ways over and over. Also really annoyed with how he villified traditional marketing. I'm not saying there's nothing to learn from this book but please, look for other options to learn this stuff.
By Matthew J. O. Keefe
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